, a viral confectionery masterpiece by pastry chef Maxime Frédéric at Le Chocolat Maxime Frédéric at Louis Vuitton, has seen its price rise to £250 (approximately €300) in 2026. Inspired by the original S/S 2019 "Egg Bag" designed by Nicolas Ghesquière, this edible luxury item is a limited-edition Easter release that meticulously mimics the house’s iconic leatherwork.
Key Features & Design
- Artistic Shell: The outer shell is crafted from 70% dark chocolate, finished with a realistic LV monogram texture that mimics the look of the brand's classic leather.
- Crafted Details: The bag features white chocolate handles (tinted yellow for the 2026 edition) and a white chocolate zipper, both of which are designed with such precision they appear functional to the touch.
- Decadent Filling: The interior is filled with a dark chocolate bar containing a cookie and vanilla caramel filling, though previous versions famously featured a hazelnut praline and lemon caramel centre.
- Substantial Size: The item is a "beast" of a chocolate, weighing approximately 1.5kg, making it as much a centrepiece as it is a snack.
Availability & Experience
- Exclusivity: These bags are primarily available at the Louis Vuitton Chocolaterie in Paris. While they can sometimes be ordered via the official Louis Vuitton website for local pick-up, their fragile nature often requires in-person collection.
- Price Increase: The bag’s price has increased from £225 in 2025 to £250 in 2026, largely attributed to its massive viral popularity on social media.
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